Portfolio

Concept C

On the Concept C, I led fast-turnaround 3D visualization to stress-test exterior design proposals, revealing proportions, surfacing, and light behavior early. I set up immersive reviews in Virtual and Augmented Reality so design, aero, and package teams could evaluate stance and scale at 1:1. To support decisions, I crafted high-fidelity visual stories using a digital photo studio workflow—calibrated lighting, camera sets, and post—and delivered executive-ready assets (renderings, turntables, and annotated comparisons) for board presentations and program gates.

On the Audi Q3 program, I translated exterior design concepts into clear decision material through 3D visualization. I led the asset-creation team and established a consistent workflow so we could produce and hand off a wide range of assets—models, materials, turntables, and UI-ready elements—tailored to each downstream system. We packaged these for HMI as well as other platforms (VR/AR reviews, real-time prototypes, and executive presentations), ensuring visual consistency and smooth integration across the toolchain.

I originated and developed exterior design concepts for the Audi A6 and drove them into series production. I collaborated with Exterior and Interior designers and partnered with Aerodynamics engineering to align styling intent with package and aero targets. A major emphasis was front and rear lighting—I developed headlamp and taillamp signatures (DRL, tail, stop, turn), evaluated light-bar concepts and sequential indicators, and defined welcome/good-bye animations—balancing brand character, optical performance, packaging, and regulatory feasibility. I delivered clear comparison packs and gate-ready recommendations that accelerated decisions.

The Audi A5 marked the start of my exterior-design career: I focused on concept sketching and rapid theme development. I created and iterated multiple exterior variants—sedan, avant, and performance—translating sketches into proposal-ready packages with clear proportions, stance, and brand signatures. I prepared comparison boards and progression series for reviews, helping the studio converge on the strongest exterior directions.